Business Forum 2023 “The Evolving Enterprise”

        

The CamED international business club recently hosted the annual 2023 business forum held under the theme of ‘’ The Evolving Enterprise ‘’ conducted by Ms. Te Chanmaly as the project chair and featured distinguished speakers who provided valuable insights into the evolving business landscape in Cambodia. This event was hosted on the 19th November 2023 located at the Cambodia-Japan cooperation center (CJCC) starting from 1:00 PM - 5:00 PM. Our first speaker was ‘’ Mr. Te Tekheng ’’, CEO of Burn X Flash, a leading eSports team in Cambodia. His invitation to speak at the forum was especially pertinent given the burgeoning eSports industry in the country. Following ‘’ Mr. Te Tekheng ‘’, our forum welcomed ‘’ Mr.

Sopheak Cheng ‘’, the founder of Rean Thort, a notable social media platform and the first free photography & video tutorial in khmer language in Cambodia. We invited our second speaker due to the remarkable evolution of technology and digital in the Cambodian market. The final speaker at the forum was ‘’ Mr. Ngoun Sokpisal ‘’, a startup incubator of GGEAR group and CEO of Phum Digital. GGEAR group is the exclusive partner of Hyundai elevator, AJ auto parking system and the main supplier and retailers of all LG electronics products in Cambodia. Phum digital on the other hand, is the country’s first applications that are reliable and efficient air conditioning services companies. We could see that GGEAR were able to maintain their business peak performances, therefore we invited the third speaker.

1. The Purpose

• Learn about the progression of enterprises across time throughout their journey.
  

• Inform audience members about challenges faced by various businesses and how they were overcome.

• Explore more about how marketing and digital platforms interact to produce cutting-edge new forms of advertising.

• Enable the audience to learn about each business evolution.

• Able audiences to understand how to tackle difficulties that arise immediately at the spot and how to deal with them

• Inform the audience on how to operate a business from creation to success and maintain them at a stable pace.

2. Activities

Following the seating and gathering of all of our distinguished speakers, and club members, the event got underway at approximately 2:00 p.m., with the Cambodian national anthem playing for the first five minutes. After that, the event continued as follows:

1. Opening remark by Mrs. Ny Morokot

Mrs. Ny Morokot commenced the ceremony by expressing gratitude to our distinguished speakers and esteemed sponsors. After that she questioned the audience about our topic and gave some explanation regarding the evolution of enterprise from small to large scale enterprise.

Furthermore, she also spoke about the origin of ‘’CIBC”. She doesn’t win a competition but she wons her own missions.She also came up with three significant lessons that it's necessary to accept rejection because there aren't any two individuals who can think alike, set a clear

well-defined objective for yourself and to see future results, consistency is required.

2. Speaker 1 - Mr. Te Tekheng

The CEO of Burn x Flash that is well known as Mr. Lee xin will be presenting under the topic of “ Blessing in Disguise ” accompanied by the slogan” “Don’t let a dream be just a dream”. He started off by describing that in recent years, the global eSports industry has experienced tremendous growth, captivating audiences and generating significant revenues. However, in Cambodian society, eSports has largely been unsupported, with approximately 90% of the population remaining unaware of its potential and significance. Mr. Lee Xin, a prominent figure in the Cambodian eSports community, has been at the forefront of efforts to elevate the status of eSports in the country. Despite facing challenges such as the absence of stable income and an official career path for eSports players in Cambodia, Mr. Lee Xin remains steadfast in his mission to bring recognition and success to the industry. After all his hard work in the eSports industry his team started to secure sponsorships that will provide financial support for players and contribute to the overall growth of the industry. Moreover, he aims to capitalize on the popularity of eSports by selling team merchandise such as jerseys and promoting other branded products. This not only serves as a revenue stream but also contributes to building a strong fan base and identity. Finally he mentioned that we need to be flexible even if we could be a professional player for a short term but we need to maintain our ability and go through anything like being our own manager or coaches. And also remember to have clear goals and visions along with consistency and always believe in yourself to become successful.

3. Speaker 2 - Mr. Cheng Sopheak

After that Mr Cheng Sopheak well known as Mr. Rean thort will give a speech regarding the topic of “Coding your Business with Technology '' accompanied by the slogan “adapting to the future opportunities’’. He began with the proliferation of technology like smartphones that has fundamentally transformed the lifestyle of Cambodian teenagers. They are often seen engrossed in their smartphones, relying on these devices for communication, entertainment, and information. Moreover, he said most people fail to manage their expenses and do not know how to invest. And he only cares about the human resources rather than his competitor which means he needs to be well planned and make himself unique to gain sponsorships from the biggest company in Cambodia not just a simple video content. On the other hand he is telling the audience to always follow the trend in terms of technology and A.I such as customer relationship management (CRM), ChatGPT, chat bot on social media platforms. In Cambodia we start to develop the business along with technology and they are strong at using software such as live video, boost page, using a microphone or webcam but really weak at hardware. Nowadays we have seen some restaurants go along with technology that uses QR code to scan for menus… Last but not least, technology has both pros and cons that will face a cyber attack such as hacking issues by anonymous hackers. He also mentioned that verifying a name on social media is significant to protect his identity for bad purposes by fake account users. To sum up his speech he hoped that after listening to his speech the audience could think of a new technology to apply in Cambodia.

4. Break and refreshment

A half-hour break, provided by our sponsors, allowed all speakers, attendees, and members to unwind and have fun with food, beverages, and games after the second speaker's talk concluded.

5. Speaker 3 - Mr. Ngoun Sokpisal

After coming back from a break our last speaker Mr. Ngoun Sokpisal will deliver his insights on the topic of “Gilding the Lily” accompanied by the slogan “Success is no accident, It is passion and dedication”. He began by introducing himself and stating that in 2014–2015, he graduated from both IFL and CamED business school. He then spent three years working for an audit firm. Following that, he made the decision to pursue his master's degree major in entrepreneurship and innovation overseas in Australia. He worked with GGEAR group and started a company called Phom Digital once he returned. He wants to make five main points known to the audience. First, define the criteria for your achievement by defining what success is. For example, he sets up a system for the business and ensures that sales meet targets. He also doesn't care about business losses; instead, he is only concerned with the number of users of his application, "Phum Aircon." He adopted WhatsApp's business model, which resulted in losses for the company's first eight years before it grew to become the largest in the world.The focus on stabilizing and improving the business is the second important factor. Focus until we see our dreams come true. Furthermore, we shouldn't lose business too frequently because doing so could cause your business partner to lose faith in us. The third important factor is numbers, which are used in statistics and decision-making related to budge

plans, employee absenteeism rates, marketing budget plans, leasing costs, wage decisions, and the choice to hire brand ambassadors for your business. The fourth essential component is soft skills, which are crucial for business owners and include communication, leadership, and the ability to gauge the thinking of others. The last key point is sales, where he stated that if you know sales, any organization may hire you; sadly, employees in Cambodia aren't very good at selling, for example. With the exception of two salespeople from Korea and England, GGEAR's 798 members are exclusively from Cambodia. Last but not least, he takes great pride in the fact that his business pays all state taxes. In conclusion, he exhorts the audience to begin volunteering and interning in order to improve their experience and long-term goals.

6. Performance by Ms. Gabbie Elle

Following the completion of each speaker's speech, we were treated to a live performance by the talented singer-songwriter Ms. Gabbie Elle, who performed two English classics, "Love Story" and "Last Christmas," in addition to one of her own compositions, "Happy Place."

7. Q & A Panel discussion

Mrs. Sou Jolyda led the panel discussion and asked her own inquiries of our distinguished speakers. However, not all concerns could be addressed owing to time limits.

8. Lucky draw

The announcement of the winners, who received prizes from our sponsors through a Random Lucky Draw, marked the conclusion of the Business Forum. One Kindle Kobonia from

Gooshop Cambodia, one Alexa echo show5, CIBC stickers, books from Business Record and Peak Bookstore, a creal water bottle, and a Phnom Penh safari ticket are among the prizes.

9. Closing remark by project chair Ms. Te Chanmaly

The conference came to a conclusion at 5:30 pm with a closing statement from Ms. Te Chanmaly, the project chair of Business Forum 2023. She gave some insights into her thoughts and the process by which she came to undertake and complete this endeavor. She concluded by expressing her sincere gratitude to the event planners and, in particular, to the CIBC members who made contributions to make the event possible.

    III. Sponsorship

In order for this event to be a success, we would also want to acknowledge the support and contributions from the following organization :

• Support : We would like to express our gratitude to CamEd Business School, our event sponsor, for helping us organize the event by contributing cash and a range of items.

• Diamond Sponsorship: Many thanks to, Khmer Enterprise, ELAN, EVIAN FACIAL SPRAY, and BIODERMA to become our diamond sponsor.
  

• Gold Sponsorship : We appreciate our gold sponsorship:  ង rorng catering for supporting us as a gold sponsor.

• In kind sponsorship : We are grateful to Prime Cineplex, GooShop Cambodia, De fleur Floral Shop, Ten11 Cambodia, business record, peak book shop, Neo go-kart, Creal Cambodia and Phnom Penh safari for being our generous sponsor, and the brew box coffee and office for being our in kind sponsor.

IV. Conclusion

The Business Forum 2023 was, after all, a resounding success. Our presenters imparted some insightful knowledge to us. Without the support of our kind sponsors, fantastic coordinator, esteemed attendees, and the organization of the insightful speakers, this event would not be possible. Ultimately, we extended our congratulations and appreciation to all members of the organization that contributed to this success, including the co-presidents, vice presidents, board of advisors, project chair, team leaders, and everyone from every department. These memorable occasions and times we shared will always hold a special place in our hearts. We hope to see you again in our upcoming project!