Standard Forum “The Pinnacles of Branding”

  

Standard Forum “The Pinnacles of Branding” 

The 2021 Standard Forum was held under the theme of "The Pinnacles of Branding." The  event was meticulously planned and coordinated by CamEd International Business Club (CIBC)  and led by Ms. San PuthBormey as the project chair. The forum this year was held on the 28th  November 2021 from 1:00-5:00PM and due to the Covid 19 outbreak, it was hosted as a hybrid  event, where our honorable speakers, distinguished guests, club representatives as well as CIBC  members present at the Raffles Hotel Le Royal as our physical stage and the audience participates  virtually via “Zoom Webinar”. Last but not least, we had the honor of having three experienced  and accomplished entrepreneurs to speak as our guest speakers included: 

1. H.E Chea Ratha (CEO and Founder of KHmum Technology) 

2. Mr. Achaya BC (Chief Commercial Officer of Sabay) 

3. Mr. Sat Pitou (Founder of Pu Watch) 

I. The Purpose 

Standard forum 2021 is aim to: 

● To provide knowledge on how to get out of your comfort zone, the struggle of a  new brand, how to overcome it and to experience the solution.  

● To understand the branding, the creation of brand value, raise the awareness,  creativity to maintain and growth 

● To know what’s about to come, the branding in Cambodia, and International  Market. 

II. Activities 

After all of our honorable speakers, guests and members of the clubs all gathered and seated  our event started sharply at 1:00PM, where the first 10mn started with the national anthem of  Cambodia. Then the opening ceremony started when Mr. Barnett Casey, the president of CamEd  Business School goes up to the podium and enlightens us with his opening remark. Following that  Mrs. Ny Morokot, the founder of CamEd International Business Club starts a speech about the  “Origin of CIBC”, the journey of establishing the club, the challenges she faced along the road,  and how the club evolved into what it is today. Then the main talk of the show begins at 1:30PM  where our distinguished speakers take turns to provide us with their meaningful and  knowledgeable remarks.  

1. First speaker: H.E. CHEA RATHA 

H.E. Chea Ratha, a Founder & CEO of KHmum Technology, will be presenting under  the topic “Escape the room” with the slogan “The world is waiting for you to get out of your  fear”. Her speech starts at 1:30 till 1:55 PM. She began by sharing her fears, as well as the  hesitancy that many new entrepreneurs have before deciding to start their own brand. Then she  talked about the roadblocks and difficulties she encountered along the way, the ones that kept her 

from achieving her objectives. Following that, what are the remedies, how can she overcome it, and what are the most typical blunders individuals do while building their own branding? Finally,  there is useful guidance, inspiration, and recommendations from H.E. to assist those new  generations who wish to establish their own business and brand in the future. 

2. Second speaker: Mr. ACHAYA BC 

Mr. Achaya BC, a Chief Commercial Officer of Sabay Digital Corporation, will be  presenting under the topic “Zero to ten” with the slogan “Change the strategies but not the  goal”. After the first speaker's speech, his speech followed by and started from 1:55 till 2:20 PM.  He starts the remark by explaining his own perspective about the brand. He thinks that a brand is  what sets a company or its products and services apart from its competitors and they have an  essence or spirit and values that make them worthwhile to the customers. He then continues on  how to develop a successful brand by knowing about your demographics and the tangible,  intangible benefits your products bring to your customers. He also mentioned that the inspiration  behind the company brand (Sabay) is that Sabay is literally translated to “Happiness” in Khmer.  Sabay is a news and entertainment company that does not only release news about unpleasant  events but it is a company that brings fun, entertainment and puts a smile on people’s face. Lastly,  Mr. Achaya defined the brand's success by looking at what competitors in the same industry are  doing. He also emphasized that a brand needs to have a good positioning and good differentiation  to deliver superior value to its customers as well as to be distinguished from competitors in the  market, so that it will give the brand a unique advantage that no other brands or companies can  have.  

❖ Break and Refreshments 

By the end of the second speaker speech, it’s 2:20 PM which is a suitable time for a break  and refreshment. The event will start again once the clock hits 2:40 PM, so we have a 20 minutes  break, which is enough time for all speakers, guests and members to go to the bathroom and to  refresh themselves with snacks and drinks that we got from our sponsors.  

3. Third speaker: Mr. SAT PITOU 

Mr. Sat Pitou, a Founder of Pu Watch, will be presenting under the topic “Beyond and  above” with the slogan “Imagine the future, Predict the Consequences”. Mr. Pitou will be the  last speaker of our event so his speech started from 2:40 till 3:05 PM. With Pu Watch being the  first Khmer brand to gain international recognition, he began his speech by emphasizing how he  founded and grew the company, how he adds value to his product and brand through marketing  strategies, and the process of how one Pu watch is made, as well as why the watch is extremely  and highly valued by customers both locally and internationally. He also tipped the audience with  valuable advice and recommendations in creating their own brand and how to grow it beyond and  above at the end of his remarks.

❖ Performance: Mr. Ly Youhan 

Following the completion of the speaker's statement, Mr. Ly Youhan, a skilled artist,  gave a live performance from 3:05 pm to 3:20 pm. He has chosen to perform a few Khmer songs,  all of which are inspirational songs that match in well with the event's theme. 

❖ Q & A (Panel Discussion):  

The panel discussion session went from 3:25 pm to 4:00 pm in a short amount of time.  Our great moderator, Ms.Thang Vanvorleak, has effectively presented the questions from our  online audiences as well as her own queries to our esteemed speakers with her brightness and  compassion. However, due to a lack of time, only a few questions could be answered. 

❖ Lucky Draw:  

The standard forum comes to an end with an announcement of the winners by using  Random Lucky Draw. GOOshop Cambodia is sponsoring the presents, which are kindles, the  electronic books. 

III. Sponsorship 

This event could be held successfully, we also do not forget to thank our following support  and contributions from: 

● Support: 

We'd like to thank our event sponsor, CamEd Business School, for providing a variety of  materials as well as cash to help us put the event together. 

● Diamond Sponsors: 

Big thanks to Kirisu Milk, Yumi’s “The Taste of Happiness” and Raffles Hotel for their  sponsorship as our Diamond sponsors.  

● Exclusive food delivery Sponsors: 

Thanks to food panda for the sponsorship as our exclusive food delivery partner. 

● Exclusive Entertainment Sponsors: 

Big thanks to Major Cineplex Cambodia for providing 2D movie tickets as vouchers to our  audiences.  

● Silver Sponsors: 

We also do not forget to thank: 

Lumpini Cafe shop for their sponsorship as silver sponsor and provide a place for us to  stand a booth as well. 

● Bronze Sponsors: 

Thanks to Tealives Cambodia and for providing us with delicious drinks and milk tea on  the event day. And also thank you to GooKindle Cambodia which has sponsored brand  new Kindles as a gift to our winner.  

● In-Kind Sponsors: 

We are grateful to have sponsors from: 

Pink House Cosmetic “Beauty in Sweet”, 1995 Flower Bar and HeartBook Cambodia. 

● Media Sponsors: 

We'd also want to express our gratitude to Millionaire Idea and Business Cambodia for  contributing unique articles for use in social media event marketing. 

IV. Conclusion 

After all, The Standard Forum 2021 was a huge success, and it's a huge deal for both the  audience and the club members. We are able to learn such genuine and essential lessons from the  speakers, which we would not typically receive on a regular basis. We would like to express our  appreciation to all of the sponsors, distinguished speakers, outstanding moderator, respected  guests, and audience who participated in our event for their kind support, sponsorship, and  participation. Finally, we congratulate and applaud to every one of the organizers: The Co Presidents, Vice-Presidents, Advisers, Project Chair, Team Leaders, and members from all  departments poured their blood, sweat, and tears into the project, making it all possible. We certainly gained a lot from this experience and could never forget this meaningful event and great  memories we had together. See you in our next project!!