Field Visit to CAFÉ INN CAMBODIA

 

Café Inn is a coffee shop that officially opened its business in September of 2018. It's a coffee establishment with an intriguing name: "Cafe Inn," which conveys two meanings. The first is a coffee shop where customers can relax and unwind. The second is caffeine, which is an element that can be found in coffee. Cafe Inn Cambodia is located on St. 313, Toul Kork, Phnom Penh, Cambodia. It’s a coffee shop that is located in a peaceful and quiet environment.

Since the first introduction of the coffee shop, it can be said that it has been a huge success for this new business in the market even though it has been only one year and a half. Moreover, Cafe Inn's first venture is a success since this shop excels at sales and marketing, resulting in more sales and more consumers for Cafe Inn in their new area despite the financial struggle it faced when it first started.

Vision:

Café Inn aspires to be a place where students, businesspeople, and any ordinary people enjoy doing schoolwork, assignments, discussing business, and meeting with friends, as well as a place where people can relax while listening to music.

Mission:

To achieve its vision, Café Inn has been working hard in every aspect, including its high product quality, superior customer service, and its unique design of the surrounding environment to attract more customers.

To begin, this coffee shop is owned by Mr. Sum Sovannpanha. At first, the coffee shop was opened with the help of his mother, and it was more of a family business. Later on, he and his brother went to a coffee exhibition in Thailand to pick out a coffee grain for a newly founded shop. Eventually, he returned and was given some advice before making a final decision. Gradually, with his potential growing, he took matters into his own hands.

Additionally, the shop's biggest targets are students. With this aim, he has consulted with a marketer to figure out what he should do to narrow in on his target. Mainly, his focus was people, and students who are looking for a comfortable place to relax and enjoy the coffee while doing their own things peacefully. With this in mind, he even hand-picked a sofa to ensure that his customers will be comfortable while sitting on it. He also chooses a fast internet connection that can serve up to 50 individuals at once.

Apparently, the coffee shop industry is extremely competitive as the barrier to enter is easy, whereas the operation cycle is hard to keep up with. To compete with other coffee shops, he creates a menu of homemade food that is unlike anything else on the market. Finally, he mentioned that in the future, he wants to focus his shop on nutritious food in order to expand it and make it more well-known. Moreover, Café Inn has also collaborated with several delivery apps and is rated as an average of 4 out of 5. As a result, many people adore the taste of foods and beverages, as seen by the great number of positive reviews found on apps, the web, and Google. Moreover, it can be assumed that CAFE INN's reputation has really risen and has attracted many customers to step into their coffee shop.