Business Forum 2018

Business Forum 2018 Report

Business Forum 2018 is the annual event created under a topic of “Sustainability in Business World”. The event is organized by International Business Club (IBC) and led by our Project Chair Mr. Phoan Sopha. It took place at Cambodia-Japan Cooperation Center (CJCC) on Sunday 04^th, November 2018, from 1 PM to 5 PM. Moreover, the opening remark of the forum was presented by Mr. Kenneth Paul Charman, Professor of CamEd Business School, and the closing remark was given by Mr. Phoan Sopha, Project Chair of Business Forum 2018. The forum participated by around 450 audiences, including our partners as special guests especially, our target audiences that were university students and entrepreneurs. Last but not least, we had a great honor to invite three professional guest speakers from different competitive industries who are:

·      Mr. Kea Borann, CEO of AMK Microfinance Institution PLC

·   Mr. Tov Meng, Head of Sales of Department of Cambodia Properties Limited (CPL)

·      Mrs. Sam Linna, Founder, and CEO of Ellesse Furniture

On the top of that, we are honored to have Mr. Thai Vantha (Jerry Thai), Founder of @home Photography and INSPIRED Cambodia, as our moderator.

    I.         The Purposes of the event

            

               “Business Forum 2018” aimed:

v To broaden the entrepreneurs’ horizons on the type of the leadership skills and master plans needed in order to succeed.

v To encourage business stability.

v To provide opportunities in capturing tactics used by our successful guest speakers

v To allow the new generation entrepreneurs to gain more insights on the foreseeable challenges.

v To generate a sustainable platform in running business toward university students, national and international business people and entrepreneurs.

 II.         Activities

The forum started with an opening remark that was presented by Mr. Kenneth Paul Charman, and the first speaker Mr. Tov Meng who is the head of sales of department of Cambodia Properties Limited (CPL) gave a speech about how his company sustains until now. He shared the main four keys of the topic such as Vision, Management, Division, and Encouragement and Recruitment. Firstly, in Vision point, he said that before entrepreneurs ran their own business, they should have a vision of the company at least five years. Moreover, there are other factors, like Company Target, Department Target, Teamwork Target and Personal Target, assist in achieving the vision. For all of these targets, all the workers in the company must know and understand about them. Secondly, Management, which needs to make both employers and employees have trust in the system. To produce a good management system, the company should Set Clear Direction, Job Description, and Policies. Thirdly, Division and Encouragement, he focused on three elements: Fair, Transparency and Satisfaction which agency gives the workers a Staff Appraisal (every 1 year or 3 months or 6 months) and Career Progression. Last but at least, the last point was Recruitment which depends on interviewing and chose by five right: person, place, time, action, and result. Mr. Tov Meng also included about 3Ps formula, which were Preparation, Persistence, and Professional. He closed his speech by briefly mentioning about Loyalty Customer which is one of main factor for keeping business to run longer.

As Mr. Tov Meng finished giving the wonderful speech, we welcomed Mr. Kea Borann who was the second speaker and is the CEO of AMK Microfinance Institution Plc. His industrial field has running for many years so as it is successful until today, he provided six points which they were the keys of his company maintain the business to succeed. There were Capital, Good Human Resource, Product, Service, Progress, and System. Among these points, he only focused on Good HR that workers should have Passion, Committee and Integrity for your work and company you worked for. He said, “Even though the firm has a large amount of capital stock, yet does not use the human resource effectively and efficiency, the firm still faces the problem and does not run well.”

 Finally, the last guest speaker of the event, Mrs. Sam Linna, Founder and CEO of Ellesse Furniture, came to talk about the strategies in her business for these two years. She pointed out seven elements such as Capital, Goal, Standard, Branding, Uniqueness, Law, and Successful Planning. She suggested that before starting up a company we have to make a budget plan first and keep reserve funds for emergency situations in case the business faces any troubles during progressing. After preparing the budget plan, entrepreneurs need to know what kind of business they want to open, then set Vision and Mission for the company. Moreover, leader ought to divide a position and role for employees properly because it will make both standards of human resource and management. Most importantly, founder should make their own branding for the product like something easy for customer to notice (example: color, uniform, logo…) and uniqueness of their brand. In order to run a sustainable business, businesspeople also have to check the products whether it is legal. The last point of her speech was Successful Planning which she focused on the plan that she has taught her worker of leadership for them to replace or reserve someone place in the future.

As the last speaker had finished, we also had a Panel Discussion, moderated by Mr. Thai Vantha (Jerry Thai), which was a question and answer session to give opportunity to our participants to raise their doubtful questions regarding our topic. Then, we had our project chair, Mr. Phoan Sopha, gave a thankful speech to our guest speakers, audiences and sponsors. Finally, we gave certificates to guest speakers and took pictures, then the forum ended with lucky draw session, which gave many gifts to our participant.

III.         Sponsorship

v Support:

Big thanks to CamEd Business School, which was our supporting partner in our event, and sponsored us a lot of material, including Eco bags, pens, flyers, beautiful T-shirts for the winners, as well as cash sponsor to operate the event.

v Main Sponsor:

Special thanks to Grab for their sponsorship as our Main sponsor in providing us with the exclusive transportation for all participants, guest speakers and organizers.

v Co-Sponsor:

         We also do not forget to thank our following co-sponsors such as:

·      Porsche Cambodia has sponsored us many precious stuffs include:

Gift for Speakers and Coordinators (5 sets):

ü Stainless Steel Water Bottle

ü Metal Car

ü Notebook & USB Pen

Gift for lucky draw (5 sets):

ü Plastic Water Bottle

ü Raincoat

ü USB Stick & Mousepad.

·      SOTA Professional LIMITED and Khmer Asset have also sponsored us in terms of cash to run the event as well.

·      Sabay offered us media advertising article for our marketing promotion.

·   Ice Watch Cambodia has provided us many beautiful gifts to make lucky draw for the participants.

v In-Kind Sponsors:

         Our event could not operate smooth if we did not have In-Kind Sponsors from:

·      Brilliant Advertising, which sponsored us by producing precious IBC pencil bags for us as gifts for ticket buyers.

·      Rinbee Cambodia, which provided us plenty of delicious Rinbee snacks and crackers on the event day.

·    VITFRESH Mineral Water, which also offered by mineral water on the event day as well.

·      Kindle Cambodia, which has sponsored by Kindle and vouchers for our lucky draw during the event.

v Media:

         Lastly, thanks to our media partners such as, BIZKHMER, WEDUSHARE, and ALADANG that always support us in terms of advertising our event on social media in order to let our targeted people know the event.

IV.         Conclusion

To sum up, Business Forum 2018 was successfully achieved, we would like to thank to:

·      Firstly, guest Speakers, Mr. Tov Meng, Mr. Kea Borann, Mrs. Sam Linna who gave us a great honor to voluntarily attend and wholeheartedly provide many meaningful and resourceful experiences and strategies aiding our entrepreneurs and society.

·      Secondly, all our sponsors: CamEd Business School, Grab, Sabay, SOTA Professional Limited, Ice Watch Cambodia, Khmer Asset, Porsche Cambodia, Brilliant Advertising, Rinbee Cambodia, VITFRESH Mineral Water, Kindle Cambodia, BizKhmer, Ahladang, and WeduShare for sponsoring our Business Forum 2018.

·      Thirdly, all the participants for being part of our event.

·      Lastly, all organizers for working hard and made this project happened.

Without all of your supporting, joining, and sponsor, our Business Forum 2018 would impossible to come to existence. We hope to see you guys again in the next our events.