CAMBODIA BREWERY LIMITED (CBL Report)

Cambodia Brewery Limited Report

             Cambodia Brewery Limited (CBL), part of the HEINEKEN company, has started its business in Cambodia in 1994 in term of joint venture between the Asia Pacific Brewery Limited and the Progress Import-Export. It then celebrated the grand opening two years after. The company brewed the very first batch of four brands in 1996, which were Tiger Beer, ABC Extra Stout, Anchor beer and Crown beer. Cambodia Brewery Limited held the second grand opening in 2017 after the major expansion with brand new facility and capacity to produce its products, which cost around $100million into this investment. Nowadays, the company brews six different kind of beer which are Heineken, Tiger, Tiger Crystal, ABC, Anchor and Gold Crown. The company has 3 separate lines of production, 2 lines produce into can and the other one is bottle line.

•    Vision

              Cambodia Brewery Limited has a very successful business and wants to innovate the production of the business. Its vision was to manufacture approximately 2million hectoliters and 3million hectoliters in 2016 and 2017 respectively, and doubled the goal to 6million hectoliters in 2018.

•        Mission

            Cambodia Brewery Limited has also set the mission in order to maintain its popularity and quality. In 2016, the company achieved a 44% reduction of CO₂ emissions compared to the amount of emissions in 2013. In addition to this, the company had zero rate of fatalities and accidents, which was suit with the company behavior— ‘Safety First’.

•   Successful of CBL

            Cambodia Brewery Limited is known for its standard quality and its taste. According to the manager of CBL, she mentioned that the most significant factor they concern is to make sure Quality is in standard meaning that the company always pays high attention to all production processes. More importantly, the company always tests and examines their products before selling to their customers. Furthermore, if the company happens to witness the products contain any problems or do not fit the quality of the set standard, they will scan and seek for mistakes and solve it as soon as possible. In order to manufacture the products, Cambodia Brewery Limited uses four main raw materials such as water, beer brew, hops and wheat with trustable quality and stored in hygiene area. Each into around 400 stages of testing, and mainly focuses on three important stages, which are bacteria, taste and ingredients.