Coca Cola Cambodia Field Trip September 22 , 2015

    

The Coca-Cola Company was found on May 08th, 1886 and becomes the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Aquarius, Samurai, Simply, Georgia, Dasani, FUZE TEA and Del Valle.

     Globally, it is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce the environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities where it operates. Together with the bottling partners, Coca-Cola ranks among the world's top 10 private employers with more than 700,000 system associates.

     Nostalgically, Mr. John Pemberton, who was a phamacist, stirred up a fragrant, caramel-colored liquid, but then Mr. Frank Robinson named the mixture Coca-Cola. In 1892, Mr. Asa G-Candler had bought the formular and all rights in a total cost of 2,300 USD, then it was sold to a group of business people led by Ernest Woodruff in 1919  for 25 million USD and presently, it is sold by its shares. Surprisingly, there is an amazing museum, which is located in Coca-Cola's Headquater at Atlanta, could store the products that are consisted of its logo, and we could test 3500 flavours in these 129 years long over 200 more countries.

     Coca-Cola Business Model goes by:

• Step 1: The Coca-Cola Company : Manufactures Concentrate Beverage Base.
• Step 2: Bottler: Manufactured Finished Bottle/Can, Fountain Syrup
• Step 3: Sells & Delivers
• Step 4: Customers then Consumers.

     The product process is followed by the fomular below:

Sugar+ Water+ Ingredient+ CO2—> Coca-Cola

     The supply chain process is also briefly illustrated as the following:

Survey—> Demand forecasting—> Supply planning ( Suppliers)—> Manufacturing—> WH & Distribution—> Distribution Hauling—> Provincial WH—> Retailers—> Consumers

     In Cambodia, Coca-Cola started up with the first sales record in 1963, then TCCC returned to Cambodia with local production line and distribution center in the later 30 years. In 1997, CAN Pack was introduced and there was investment of 30 million USD to install new CAN and PET Lines. Recently, Coca-Cola has just invested a project which cost 100 million USD to build new factory in PPSEZ.

     They strengthen the relationship with the government and they also got the recognition from Ministry of Industry, Mine and Energy as the Green Industry, in which makes sure the whole process of the operation is well-treated and friendly to the  environment. In addition, Coca-Cola signed the MOU with Anti-Corruption Unit (ACU) not to be corrupted in any illegal laws. It was honable to be chosen as the Best business man from General Department of Taxation who follows both American and Cambodian regulations. Furthermore, there was a MOU bewtween Coca-Cola and the Ministry of Industry and Handicraft for training and encouraging the local handicraftsmen to meet the standard last year, and got the big honor to be discussed with Prime Minister on 100 million USD investment to build new factory in order to develop Cambodia's economy.

     Coca-Cola has begun with the 2020 sustainability commitments by following "Me, We, World" strategy. For "Me", it goes to enhance personal well-being. Coca-Cola offers the low or no-calories beverage optionsip in every market, helps to get people moving by supporting physical activity programs, provides transparent nutrition information and does responsible marketing withiout advertisement to children under 12 years old anywhere in the world.  "We" is the second strategy to do a very good Corporate Social Responsibility (CSR), which is not only focused on the profit, but we have to concern on our people and build stronger communities. Coca-Cola has associated with Women and Human & Workplace Rights to empower across 5 million women entrepreneurs in 2020 with Cambodian Women Entrepreneurship Association (CWEA)  and comply with Human & Workplace Rights standards. It has built the partnership with AIESEC to provide the platform  for Cambodian Youth to build their leadership potential and the partnership with Junior Chamber International (JCI) to empower young active citizens who share the belief to make the positive changes engaging from community development to international projects. For "World", Coca-Cola has always protected the environment. Regarded to the water,  it will replenish 100% of water used in our finished products and will improve the water efficiency 25% compared to 2010 baseline. For climate protection, it will reduce the carbon footprint of the drink in your hand 25% and the way to sustainable agriculture is to get sustainable source key agriculture ingredients. What is more, Coca-Cola supported more than 500 families in Pre Sdey to access to clean water with UN-HABITAT and dealed with "Graduate In Training (GIT)" program to equip the fresh graduates with the necessary skills and training.

Video coming soon 

Photo from the field trip: