RINBEE (LIWAYWAY GROUP) FOOD COMPANY
Rinbee (Liwayway Group) Food Company Report Introduction Rinbee, a cracker brand under Liwayway group, has over 60 years of history. Liwayway is a cracker company based in Philippines and later on was established in other 9 countries in Asia, including Cambodia and Thailand, and its first cracker was called as Oishi. As there is another brand called Oishi in Cambodia and Thailand, the company decided to renamed the cracker as Rinbee instead. By 2012, the company has expanded its business in Cambodia which is located in Phnom Penh Special Economy Zone. As a top cracker brand, Rinbee has 10 different cracker products, all of which have its own unique taste and flavor. Among the ten products, TENTA spicy prawn cracker is the most popular and top sale while the rest are equally supported by customers. Vision Rinbee is aim to be the top cracker brand in Cambodia in the next five year. Mission Rinbee’s mission is to provi